The data processing described in this section below, in particular the setting of cookies, is carried out on the basis of Art. f GDPR out of our predominant legitimate interest:
- in the needs-based and targeted design of the website, e.g. with analysis and statistics tools
- Target page visitors with interest-based advertising, e.g. in conversion tracking
- direct customer communication, e.g. with live chat tools
- the success measurement of partner advertising and the associated correct settlement of commissions within the framework of the partner program
You have the right at any time, for reasons arising from your particular situation, to do so at any time on
Article 6(1) of the Lit. f GDPR-based processing of personal data concerning you.
Using Google Analytics
We use the web analytics service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Insofar as you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company associated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
Data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is enabled on this website. This will pre-truncate your IP address from Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
Google has certified itself under the US-EU Privacy Shield Agreement and has thus committed to complying with European data protection guidelines.
You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used to make this work. If you delete the opt-out cookie, requests are sent back to Google. If you click here, the opt-out cookie is set: Disable Google Analytics (javascript:gaOptout()).
Using Facebook Remarketing
We use the "Custom Audiences" remarketing feature of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") on our website.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Facebook.
For this purpose, the remarketing tag of Facebook was implemented on the website. This day establishes a direct connection to the Facebook servers when you visit the website. This will transmit to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you'll see personalized, interest-based Facebook ads.
Your data may be transferred to the United States. Facebook has certified itself under the US-EU Privacy Shield Agreement and has thus committed to complying with European data protection guidelines.
You can deactivate the "Custom Audiences" remarketing function here ().Further information on the collection and use of the data by Facebook, about your rights in this regard and possibilities for protecting your privacy can be found in Facebook's privacy policy under
https://www.facebook.com/about/privacy/.
Using the Zendesk Chat Live Chat System
We use Zendesk Inc.'s live chat system (1019 Market Street, 6th Floor, San Francisco, California 94103, USA; Zendesk) on our website.
The system serves the purpose of communication between you and us as a provider. Usage profiles can be created from this data under a pseudonym. Cookies are used for this purpose. The cookies enable the recognition of the internet browser.
Your data may be transferred to the United States. Zendesk has certified itself in accordance with the US-EU Privacy Shield Agreement and is committed to complying with European data protection guidelines.
You can prevent the storage of cookies by selecting the appropriate technical settings of your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to the full extent.
For more information about Zendesk's collection and use of the data, your rights in this regard and ways to protect your privacy, please refer to Zendesk's privacy policy under
Using the Amazon Partner Program
We use the Amazon PartnerNet partner program of Amazon EU S.a.r.l. (5 Rue Plaetis, L-2338 Luxembourg; "Amazon").
We have set up ads on our website as links to offers on various Amazon websites. Amazon uses cookies. The cookies serve the purpose of correct billing within the framework of the partner program. The cookies allow Amazon to determine that you have clicked on an ad link and can track the origin of the order generated through the advertising link.
You can prevent the storage of cookies by selecting the appropriate technical settings of your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to the full extent. They are then not included in the conversion tracking statistics.
For the privacy policy detailing how Amazon uses the data, see